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"No customer ever goes to a store merely to please the storekeeper."

Kazuo Inamori

"Everybody talks about recruitment, but most people would be better off not doing anything about it.  Well-run organizations and volunteer programs recruit automatically.  Poorly-run organizations would be better off not recruiting, since it only results in more people learning how bad they are.  Build a better organization and volunteers will beat a path to your door."

"Recruiting, nurturing, and retaining volunteers is typically a cooperative effort between an association's volunteer leaders and its staff."

Helen Little

"We lead by being human.  We do not lead by being corporate, professional or institutional."

Paul Hawken, founder Smith & Hawken

Table Of Contents

The Six R's of Recruiting

RECRUIT

Recruit more volunteers than ever before!  Often volunteer managers believe that they must shoulder the responsibility for recruitment on their own.  This need not be the case at all.  Everyone in the organization - volunteers, paid staff, board members can all be active participants in the recruitment plan.  Don't be afraid to utilize the people who already have!

There is no need for your organization to totally change their recruitment practices at once or become overwhelmed with the developing a recruitment plan.  Why not develop a series of mini-plans tackling one thing at a time.  For example, you might decide there's a recruitment message on everything that leaves your office - brochures, letters, business cards - and then go on to the next recruitment idea.  Begin with bite-size pieces and before you know it you will have recruited more volunteers than ever before!

"Imagine a force - like an army.  It is made up of millions of people, but many are in the reserves, not on active duty.  And millions of others have not been recruited yet for this all-volunteer force.  It is a force that already has won battles - small, personal, important battles.  But what are the limits of its powers? If this force were truly mobilized, what could or would it do? No one really knows yet."

Lucy Rose Fischer & Kay Banister Schaffer


"Good recruitment can attract people, but only good volunteer management keeps them.  'Recruitment' actually continues throughout the life of the volunteer, since 'retention' is simply the process of re-recruiting the volunteer every time they show up."

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copyright all material morevolunteers.com and Dr Judy Esmond, 2002-2007