"People don't buy products, they buy the expectation of benefits."

"Volunteering can provide a space and a place for every citizen - regardless of their gender, age, background, race, religion, knowledge or skills - everyone can make a contribution, and in the process learn and personally benefit from the experience."

"In an 'age of uncertainty' we desperately need to develop our hopes - without hope, without the idea that things can be better and should be different - we are left only with despair."

"Volunteer recruitment is a multiphased process and requires a combination of approaches....insisting that "word of mouth works best," also noted that "no one recruitment or media effort works best all the time."  It is likely that a variety of recruitment efforts is effective together-not only because different approaches are targeted to different potential volunteers but also because the same people may be reached multiple times."

"A telling example of how service agencies and membership organizations are currently missing the mark is the universal wail - "People don't read any more! Rather we would do well to realize that some of our best literary and musical creative talent is going into 30 and 60 second commercials whose impact on behaviour of people is tremendous."