Archive for June, 2010

Volunteer management and motivations in volunteer recruitment

Tuesday, June 29th, 2010

Volunteer management, volunteer recruitment and volunteer recognition ideas for you…



Hi Everyone,

Last week we talked about emotional triggers in your volunteer recruitment material. You can find this tip and others all on this volunteer management blog…

Emotional triggers are extremely powerful. In completing the largest study undertaken on volunteer motivation, we found that the number one motivation given for volunteering was…”to help others”.

But simply putting “you’ll be helping others” on your recruitment material really is not using the powerful emotions behind this motivation.



SHOWING SOME REAL EMOTION IN VOLUNTEER RECRUITMENT

So here is a question for you. How do you take this motivation of “helping others” and add some benefits and emotional triggers?

To get you thinking – let me ask another question. When your volunteers are “helping others” what really are some of the deep emotional benefits they receive?

Next week I’ll share some more suggestions with you.



WANT MORE RECRUITING AND RECOGNITION IDEAS?

Then do check out these best-selling books on Volunteer Recruitment, Retention and Recognition at the link below…

http://morevolunteers.com/products.htm



Cheers

JUDY

Dr Judy Esmond



P.S. END OF FINANCIAL YEAR – GRAB YOUR SPOTS

If you are based in WA this is your last chance to have your places invoiced in this financial year for the SUPER SUCCESS SEMINARS. We’re now 70% full.

So please make sure to book your places. If you want to be invoiced this financial year just email me or type your request at the bottom of the booking form. Click on the link below to find out all the details…

http://www.judyesmond.com





Volunteer management and emotional triggers in volunteer recruitment

Monday, June 28th, 2010

Volunteer recruitment, volunteer management and volunteer recognition ideas for you…



Hi Everyone,

This week I’d like to push you even further on talking about FEATURES VS BENEFITS. Last week we took features and changed them to benefits…

1. a shop open 24 hours a day = the benefit of being able to shop anytime.

2. a toy with batteries included = the benefit of playing with the toy instantly.

3. a personalized fitness program = the benefit of a fitness program designed just for you.



MORE POWERFUL DEEPER EMOTIONAL BENEFITS

But there are even more powerful benefits and they focus on emotional triggers. Here’s an example for each of the features above…

1. when my child wakes up in pain at midnight I can get basic pain relieving medication for them.

2. when my child opens their Christmas present I’ll see their smiling face as the toy works instantly.

3. I’ll get fit working at my own pace and without being embarrassed trying to keep up with others.



CHANGING TO EMOTIONAL TRIGGERS

Can you see how even more powerful these emotional benefits are? So here’s the question for you to think about…What are the deep emotional triggers found in your volunteer recruitment material?



MORE CREATIVE IDEAS FOR YOU

Ready for more creative ideas? Then do check out these best-selling books on Volunteer Recruitment, Retention and Recognition at the link below…

http://morevolunteers.com/products.htm

Cheers

JUDY

Dr Judy Esmond



P.S. FILLING UP FAST – SO GRAB YOUR PLACES

Yes, the SUPER SUCCESS SEMINARS are now over 65% full. If you are based in WA, it is time to book your places
to avoid disappointment. We’ll be covering tons of ideas for you on volunteer recruitment, retention, recognition and volunteer management. You can include the cost in this financial year or next – whatever works best for you. Click on the link below to find out all the details…

http://www.judyesmond.com





Volunteer management ideas more on features versus benefits

Wednesday, June 23rd, 2010

Volunteer managment ideas and volunteer recruitment and volunteer recognition

Hi Everyone



Let’s talk some more about FEATURES VS BENEFITS.

In the last couple of weeks I’ve talked about features vs benefits in recruitment material. Let’s explain this further. Could you take these features below and find a benefit? What would be a benefit with the following features of…

1. a shop open 24 hours a day

2. a toy with batteries included

3. a personalized fitness program



HAVE A GUESS – WHAT DO YOU THINK?

1. The benefit of being able to shop anytime

2. The benefit of playing with the toy instantly

3. The benefit of a fitness program designed just for you



HERE IS THE CHALLENGE FOR YOU AGAIN

So here is the challenge for you again. Look at your recruitment material. Can you take the features and add benefits to all of them?

You can get even more creative ideas from the two best-selling books on Volunteer Recruitment, Retention and Recognition at the link below…

http://morevolunteers.com/products.htm


Cheers

JUDY

Dr Judy Esmond



P.S. FILLING UP FAST – SO GRAB YOUR PLACES

The SUPER SUCCESS SEMINARS are now over 60% full. If you are based in WA, it is time to book your places to avoid disappointment. We’ll be covering tons of ideas for you on volunteer recruitment, retention, recognition and volunteer management. Click on the link below to find out all the details…

http://www.judyesmond.com






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