Volunteer recruitment, volunteer management and volunteer recognition ideas for you…
Hi Everyone,
This week I’d like to push you even further on talking about FEATURES VS BENEFITS. Last week we took features and changed them to benefits…
1. a shop open 24 hours a day = the benefit of being able to shop anytime.
2. a toy with batteries included = the benefit of playing with the toy instantly.
3. a personalized fitness program = the benefit of a fitness program designed just for you.
MORE POWERFUL DEEPER EMOTIONAL BENEFITS
But there are even more powerful benefits and they focus on emotional triggers. Here’s an example for each of the features above…
1. when my child wakes up in pain at midnight I can get basic pain relieving medication for them.
2. when my child opens their Christmas present I’ll see their smiling face as the toy works instantly.
3. I’ll get fit working at my own pace and without being embarrassed trying to keep up with others.
CHANGING TO EMOTIONAL TRIGGERS
Can you see how even more powerful these emotional benefits are? So here’s the question for you to think about…What are the deep emotional triggers found in your volunteer recruitment material?
MORE CREATIVE IDEAS FOR YOU
Ready for more creative ideas? Then do check out these best-selling books on Volunteer Recruitment, Retention and Recognition at the link below…
http://morevolunteers.com/products.htm
Cheers
JUDY
Dr Judy Esmond
P.S. FILLING UP FAST – SO GRAB YOUR PLACES
Yes, the SUPER SUCCESS SEMINARS are now over 65% full. If you are based in WA, it is time to book your places
to avoid disappointment. We’ll be covering tons of ideas for you on volunteer recruitment, retention, recognition and volunteer management. You can include the cost in this financial year or next – whatever works best for you. Click on the link below to find out all the details…
