Volunteer management, volunteer recognition and volunteer recruitment ideas for you…
Hi Everyone,
Last week I talked about features versus benefits.
DIFFERENCE BETWEEN FEATURES VERSUS BENEFITS
So what is the difference between features versus benefits? Very simply, features tell and benefits sell. Features are about the what and benefits are about the why. Features focus on the head and benefits on the heart.
CHANGING FEATURES TO BENEFITS FOR YOUR VOLUNTEERS
So how do you change more features into your benefits? Karen Goldfarb, a major copywriter provides a great way to do this. You simply add “which means” to any feature to make it a benefit.
For example, in my upcoming Super Success Seminars…You’ll learn 6 strategies to be more productive which means you’ll be less stressed and get more done and in much less time. Now they are great benefits…
http://www.judyesmond.com
At the seminars we’ll be turning all of your features into benefits.
THE CHALLENGE FOR YOU NOW
So here is the challenge for you right now. Look at your volunteer recruitment material. Can you take the features and add benefits to all of them?
Cheers
JUDY
Dr Judy Esmond
P.S. Thanks to all those people in WA who have already enrolled in the SUPER SUCCESS SEMINARS. Grab your place now and get ready for the latest and greatest ideas for you on volunteer recruitment, retention, recognition and volunteer management. Click on the link below to find out all the details…
