Posts Tagged ‘volnteer recruitment’

Volunteer management and an emotional volunteering question

Friday, July 9th, 2010

Volunteer recruitment, volunteer management and more volunteer recognition ideas…



Hi Everyone,

Previously we talked about benefits, emotional triggers and the top motivation for volunteering “helping others”. You can read it all on the previous volunteer management posts. To get you thinking about your volunteer recruitment material I asked you this question…

When your volunteers are “helping others” what really are some of the deep emotional benefits they receive?



THE BEST SUGGESTION TO GIVE YOU

But wait! Instead of you trying to answer this question, let’s focus on the volunteer’s viewpoint and look through their window. Here is my very best suggestion for you…ask your volunteers. Don’t assume their answers – ask them. You might change the question slightly to: When you are “helping others” how does it really make you feel inside? (or something similar).



A REAL CHALLENGE FOR YOU

So here is a challenge for you! Over the coming week ask all or a sample of your volunteers that question and record their answers. Then next week I’ll explain what to do with these powerful answers.



READY FOR MORE RECRUITING AND RECOGNITION IDEAS?

Make sure to check out these best-selling books on Volunteer Recruitment, Retention and Recognition at the link below…

http://morevolunteers.com/products.htm



Cheers

JUDY

Dr Judy Esmond


P.S. SUPER SUCCESS SEMINARS – NOW 75% FULL

If you are based in WA then here’s your chance to attend the SUPER SUCCESS SEMINARS for all the latest,
and greatest ideas on volunteer recruitment, retention and recognition. We’re now 75% full.

So please make sure to book your places. Click on the link below to find out all the details…

http://www.judyesmond.com


Volunteer management and motivations in volunteer recruitment

Tuesday, June 29th, 2010

Volunteer management, volunteer recruitment and volunteer recognition ideas for you…



Hi Everyone,

Last week we talked about emotional triggers in your volunteer recruitment material. You can find this tip and others all on this volunteer management blog…

Emotional triggers are extremely powerful. In completing the largest study undertaken on volunteer motivation, we found that the number one motivation given for volunteering was…”to help others”.

But simply putting “you’ll be helping others” on your recruitment material really is not using the powerful emotions behind this motivation.



SHOWING SOME REAL EMOTION IN VOLUNTEER RECRUITMENT

So here is a question for you. How do you take this motivation of “helping others” and add some benefits and emotional triggers?

To get you thinking – let me ask another question. When your volunteers are “helping others” what really are some of the deep emotional benefits they receive?

Next week I’ll share some more suggestions with you.



WANT MORE RECRUITING AND RECOGNITION IDEAS?

Then do check out these best-selling books on Volunteer Recruitment, Retention and Recognition at the link below…

http://morevolunteers.com/products.htm



Cheers

JUDY

Dr Judy Esmond



P.S. END OF FINANCIAL YEAR – GRAB YOUR SPOTS

If you are based in WA this is your last chance to have your places invoiced in this financial year for the SUPER SUCCESS SEMINARS. We’re now 70% full.

So please make sure to book your places. If you want to be invoiced this financial year just email me or type your request at the bottom of the booking form. Click on the link below to find out all the details…

http://www.judyesmond.com





Volunteer management and more on volunteer recruitment material

Friday, June 11th, 2010

Volunteer management, volunteer recognition and volunteer recruitment ideas for you…

Hi Everyone,

Last week I talked about features versus benefits.



DIFFERENCE BETWEEN FEATURES VERSUS BENEFITS

So what is the difference between features versus benefits? Very simply, features tell and benefits sell. Features are about the what and benefits are about the why. Features focus on the head and benefits on the heart.



CHANGING FEATURES TO BENEFITS FOR YOUR VOLUNTEERS

So how do you change more features into your benefits? Karen Goldfarb, a major copywriter provides a great way to do this. You simply add “which means” to any feature to make it a benefit.

For example, in my upcoming Super Success Seminars…You’ll learn 6 strategies to be more productive which means you’ll be less stressed and get more done and in much less time. Now they are great benefits…

http://www.judyesmond.com

At the seminars we’ll be turning all of your features into benefits.

THE CHALLENGE FOR YOU NOW

So here is the challenge for you right now. Look at your volunteer recruitment material. Can you take the features and add benefits to all of them?



Cheers

JUDY

Dr Judy Esmond



P.S. Thanks to all those people in WA who have already enrolled in the SUPER SUCCESS SEMINARS. Grab your place now and get ready for the latest and greatest ideas for you on volunteer recruitment, retention, recognition and volunteer management. Click on the link below to find out all the details…

www.judyesmond.com






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