Posts Tagged ‘volunteer recognition’

Volunteer management and more on volunteer recruitment material

Friday, June 11th, 2010

Volunteer management, volunteer recognition and volunteer recruitment ideas for you…

Hi Everyone,

Last week I talked about features versus benefits.



DIFFERENCE BETWEEN FEATURES VERSUS BENEFITS

So what is the difference between features versus benefits? Very simply, features tell and benefits sell. Features are about the what and benefits are about the why. Features focus on the head and benefits on the heart.



CHANGING FEATURES TO BENEFITS FOR YOUR VOLUNTEERS

So how do you change more features into your benefits? Karen Goldfarb, a major copywriter provides a great way to do this. You simply add “which means” to any feature to make it a benefit.

For example, in my upcoming Super Success Seminars…You’ll learn 6 strategies to be more productive which means you’ll be less stressed and get more done and in much less time. Now they are great benefits…

http://www.judyesmond.com

At the seminars we’ll be turning all of your features into benefits.

THE CHALLENGE FOR YOU NOW

So here is the challenge for you right now. Look at your volunteer recruitment material. Can you take the features and add benefits to all of them?



Cheers

JUDY

Dr Judy Esmond



P.S. Thanks to all those people in WA who have already enrolled in the SUPER SUCCESS SEMINARS. Grab your place now and get ready for the latest and greatest ideas for you on volunteer recruitment, retention, recognition and volunteer management. Click on the link below to find out all the details…

www.judyesmond.com





Volunteer Management and Features Versus Benefits in Volunteer Recruitment

Wednesday, June 2nd, 2010

More on volunteer management, volunteer recruitment and volunteer recognition for you…



Hi Everyone,

Here’s a question I ask those attending my volunteer management, volunteer recruitment and volunteer recognition seminars, the question is: “Who in the room wants to be only average?”

What would you answer? Now here’s my next question: “Why would you want to be average when you can be extraordinary?”

Many people in volunteer management settle for just average in their volunteer programs. Why? Because they follow what everyone else is doing and that is also just average. To stand out and attract and retain more volunteers, you need to think differently and try different things.



FEATURES VERSUS BENEFITS

Here’s something different for you to think about. Almost all volunteer recruitment material focuses on the FEATURES of volunteering. You need to focus on the BENEFITS and you will stand out above the rest.



THE DIFFERENCE BETWEEN THE TWO

So what is the difference between FEATURES and BENEFITS? Next week, I’ll give you more ideas about the difference. But here is a clue. Features focus on the head and benefits focus on the heart.



Cheers

JUDY

Dr Judy Esmond


THE SUPER SUCCESS SEMINARS

P.S. Ready to really stand out? Then if you live in WA you don’t want to miss the SUPER SUCCESS SEMINARS in July. I’ll be sharing the latest and greatest ideas for you on volunteer recruitment, retention, recognition and volunteer management. Click on the link below to find out all the details…www.judyesmond.com





Volunteer Management and Tell Versus Ask in Volunteer Recruitment

Wednesday, May 26th, 2010

Volunteer management, volunteer recruitment, volunteer recognition ideas and more…



Hi Everyone,

Thanks to all those people who sent through emails asking me when I would be doing the Super Success Seminars in other locations outside of Perth.



SUPER SUCCESS SEMINARS

It will be awhile yet before I have the chance to get to other states. But if you do have colleagues in WA let them know about attending the seminars and pass on latest and greatest strategies and handouts to you. All the details are at…

www.judyesmond.com



ANOTHER QUICK IDEA ON TELL VERSUS ASK FOR VOLUNTEER MANAGEMENT

Last time I mentioned the importance of asking people to volunteer. Let’s expand on this for you…

Giving people written information or telling them about your organization and voluntary work is not the same as asking them to volunteer. This is simply informing them. Don’t be subtle, and don’t think people will read between the lines. There is no substitute for asking the direct question: Would you like to volunteer for us?

Adapted from the book Count Me In! 501 Ideas on Recruiting Volunteers.



Cheers

JUDY

Dr Judy Esmond


P.S. If you are based in WA, don’t miss out! Join me for the latest and greatest strategies, tips and techniques on volunteer management, volunteer recruitment, retention and volunteer recognition. Join me at the Super Success Seminars by clicking on this link to the SUPER SUCCESS SEMINARS.






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