Volunteer managment ideas and volunteer recruitment and volunteer recognition…
Hi Everyone
Let’s talk some more about FEATURES VS BENEFITS.
In the last couple of weeks I’ve talked about features vs benefits in recruitment material. Let’s explain this further. Could you take these features below and find a benefit? What would be a benefit with the following features of…
1. a shop open 24 hours a day
2. a toy with batteries included
3. a personalized fitness program
HAVE A GUESS – WHAT DO YOU THINK?
1. The benefit of being able to shop anytime
2. The benefit of playing with the toy instantly
3. The benefit of a fitness program designed just for you
HERE IS THE CHALLENGE FOR YOU AGAIN
So here is the challenge for you again. Look at your recruitment material. Can you take the features and add benefits to all of them?
You can get even more creative ideas from the two best-selling books on Volunteer Recruitment, Retention and Recognition at the link below…
http://morevolunteers.com/products.htm
Cheers
JUDY
Dr Judy Esmond
P.S. FILLING UP FAST – SO GRAB YOUR PLACES
The SUPER SUCCESS SEMINARS are now over 60% full. If you are based in WA, it is time to book your places to avoid disappointment. We’ll be covering tons of ideas for you on volunteer recruitment, retention, recognition and volunteer management. Click on the link below to find out all the details…
Tags: benefits, dr judy esmond, features, volunteer, volunteer management, volunteer recruitment
