Volunteer Management Ideas in the
Ultimate Ideas Newsletter
Issue 1
From Part 1 to Part 2 Continued...
Converting Suspects into Raving Fans
10 Ideas to Get You Thinking About Volunteer Recruitment!
Make or Break
Customer service can make or break a business. It can also make or break your volunteer programs. Volunteers tell others about their volunteering experience. Are they raving fans? What are they saying about your organization right now? Would it be something to fear or to cheer?
28 Years Plus
Research suggests that we tell 6 or more people when we have experienced bad customer service. Recent research has found that we tell others about good customer service for an average of 1.5 years afterwards. For how many years after do you think we tell others about bad customer service? On average for 28 years afterwards!
Your Mission
Here is the mission for your highly successful volunteer management, volunteer recruitment and volunteer recognition program. Aim to convert
- your suspects into prospects
- your prospects into new volunteers
- your new volunteers into repeat volunteers
- your repeat volunteers into raving fans!
This article is adapted from the book Count Me In! 501 Ideas on Recruiting Volunteers by Dr Judy Esmond
Attracting Volunteers - AIDA
Another Idea for You!
AIDA- Attention, Interest, Desire and Action
Many people and groups when writing recruitment messages to attract volunteers, write about the tasks the volunteer will perform. Your recruiting message will have more 'punch' if you include information about the advantages and benefits to the person if they become a volunteer.
Aim to write material that will 'grab' the prospective volunteer's: Attention, Interest, Desire and motivate them into action to join up.
An Invitation - Quick Tip from the Field!
From Naomi Swindon at Scripture Union...
I have shared some of your ideas with my colleagues. The idea that we inform people (with brochures etc) rather than invite volunteers, so we changed the wording and take up every opportunity to specifically invite people to join/volunteer. I have also added 'what would it take for you to volunteer with us'?
Enjoy!
Judy
Dr Judy Esmond is the leading expert on how to gain, sustain and retain volunteers and members. Join up and receive FREE membership to her 'Ultimate Ideas' Mastermind Group and get the FREE E-Book and newsletter filled with 100s of ideas on volunteer management, recruiting volunteers and volunteer recognition at www.morevolunteers.com
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