Volunteer Management Ideas in the

Ultimate Ideas Newsletter

How to lead, recruit and retain more volunteers and members!

Issue 2


I want to thank and pay tribute to all of our volunteers - those people who believe in all work and no pay.

Robert Orben


From our latest E-book Beyond Just Words! 502 Inspirational Quotes for Those Who Serve


From Prospects to New Volunteers!

The No 1 Way to Increase Your

Conversion Rate in Volunteer Recruitment


Here is a simple but effective technique to increase your conversion rate of prospects (people who have shown an interest in volunteering but have not yet signed on) to new volunteers.

Follow-up, Follow-up, Follow-up!

Develop a system to follow-up on all prospects who did not join up. They may have requested information about volunteering, made an enquiry or attended an information session and never returned. Capture the name and phone number of everyone who ever enquiries about volunteering. Then you or a selected volunteer aim to ring them back within a week to talk with the prospect again. When you follow-up on all enquiries you can get some feedback without being pushy. Find out why they decided not to volunteer. Could the recruitment process have been handled better? Are there suggestions they would make to improve the process? How could their needs be better matched to your volunteering opportunities? Would they consider volunteering in the future? 

Follow-up provides valuable feedback and also re-establishes a personal connection that allows you the opportunity to again convert a lost prospect into a new volunteer.


Adapted from the book Count On Me! 501 Ideas on Retaining, Recognizing & Rewarding Volunteers by Dr Judy Esmond


More ideas on volunteer recruitment for you...

Some Reasons Why People Do Not Volunteer


Although each and every day millions of people around the world give of their time and energy to make a difference through volunteering, a far greater number do not volunteer. Yet, research has found that many more people believe that they ‘should’ volunteer as compared to those who do volunteer.

In our recent study, non-volunteers rated 21 statements as to why they had not volunteered. Below are the top responses to the statement:

'I would volunteer if...'

1. I knew the volunteer opportuntiy was meaningful, or made a difference in 
people's lives.

2. I weren't so busy with family and other obligations.

3. I found an organization, where I really believed in their philosophy and mission.

4. I knew the volunteer environment to be pleasant and safe.

5. I weren't so busy with other interests and hobbies.

6. I weren't so busy at work.

7. The volunteer opportunity was offered or needed by an organization or group I belong to.

Meaningful voluntary work, belief in the organizational mission, a pleasant and safe environment and helping out an organization they already belong to were important key responses from non-volunteers. 

But it is the feeling of being 'time poor' and the busyness of people's lives with work, family, hobbies and other obligations that is the most consistent reason people give for not volunteering.

So how do you convert 'time-poor' non-volunteers into 'time-rich' volunteers? In our next issue we'll give you a great 'time' tip used by one group in the field to get you really thinking.


Adapted from the Volunteer Motivation research report Appendix 1- The Non-Volunteering Study by Dr Judy Esmond & Patrick Dunlop

More great ideas on volunteer recognition continued next page...


We also welcome links to this issue of the newsletter and are happy for you to forward the newsletter to others involved in volunteer management.


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