Volunteer Managment more and even more ideas in the
Ultimate Ideas Newsletter
How to lead, recruit and retain more volunteers and members!
Welcome to this issue of the newsletter and those 100s of people who have become members since last month. Now on with more ideas for YOU...
Looking at the proliferation of personal web pages on the net, it looks like very soon everyone on earth will have 15 megabytes of fame
Oh What A Tangled Web!
10 Quick Volunteer Recruitment Ideas for Your Web Presence
Raise your hand if your organization has a website! Now counting across cyberspace that means most people reading this newsletter. Now those people who have not raised your hand the first few tips are just for you and your volunteer management and recruitment plan.
Here we go - get a website! More and more potential volunteers are checking out your organization or group before they even consider volunteering for you, by looking for your website. It does not need to be an all 'bells and whistles' website but you do need a presence on the internet if in your volunteer management plan you are serious about volunteer recruitment.
Just Too Easy
In today's environment setting up and maintaining a website just gets easier and easier. It is no longer complicated or expensive and with some software packages available today you can update the site yourself and be your own webmaster without knowing about html or other jargon-type terminology. A website should be certainly part of your volunteer recruitment plan and also a great way to post volunteer recognition.
Now all those people whose organizations do have a website - no need for you to sit back and relax because I want you to go to your website and give it a quick checkup. I randomly do this with different websites that are looking at recruiting volunteers. I have also asked potential volunteers what annoys them most when visiting sites looking for volunteering opportunities.
Keep it Simple
So many sites are busy, busy and busy. They contain so much information that often you are not sure where to start and where to stop - it is all clicks here, there and everywhere. Look at your homepage. Is it clear to any potential volunteer where to click to find out about volunteering for your organization? You may be surprised how difficult it is at some sites to actually locate where information about becoming a volunteer can be found.
Bore and Snore
When people locate your volunteer recruitment and volunteering information - is it interesting to read? The more active and engaging the text the more likely people will read on. Are there some quick loading pictures of volunteers 'in action' and have you checked how it really looks on a variety of different computers and monitors?
Always, always make sure you go beyond just talking about your organization and volunteering tasks and tell people - 'what's in it for me' (WIIFM)? If you are asking people to buy the volunteering opportunity by giving their time then tell them what they receive in return. Although a different form of web marketing, at The 'High Five' Workshop page you will see an example of how the WIIFM has been clearly stated in both the workshop outline for the day and the extra bonuses.
Now the person has stayed long enough to read your text - well done. You now need to have a clear and easy 'call to action' that provides numerous options and ways to make the first contact with you in the volunteer recruitment process. Some people like to phone, others like to email, some may want to fax or come in to see you in person. Have a range of options for that first contact that makes it as easy as possible and not full of roadblocks and barriers.
Here is a real roadblock used by many organizations and those in volunteer management. Often when people click on 'contact us' there is an on-line form that must be filled in and submitted in the hope someone will then see it and respond. Most people hate filling in forms on paper and they hate them even more on-line. Forms often ask for too much personal information and will not let you skip questions when it is only an initial enquiry. You only want to start a dialogue via email with the person to begin with - there is no need to gather their 'life story' at this stage. Remember, the more information you ask people to give you up front the less likely they will be to complete the form.
Many forms also have a generic 'comment' section at the bottom for the person to write their comments, questions, etc. The form is then submitted to a central location and based on the comments written, forwarded to the appropriate person for action. People maybe suspicious that this will not reach the right person or will be seen by many and are then less likely to submit the form. Find a more direct way for someone to click on and send a quick email saying to you saying "Hi! - I am interested in volunteering - tell me more!" No forms, no roadblocks and much more user-friendly. At the very least part of your volunteer management and volunteer recruitment strategy should be to give people the option to send a 'quick email' or fill in the form.
Feed It Back To Me
As with any ideas - get feedback. Ask your volunteers to check out your website and to rate it as to ease of use for themselves and potential volunteers. Ask staff, customers and objective others to give you feedback and test some of their suggestions on-line. Web marketing will become an increasingly important part of your volunteer recruitment strategies and I'll have more ideas on this for you in future issues.
More great ideas for you on volunteer management and volunteer recognition continued next page
We also welcome links to this issue of the newsletter http://www.morevolunteers.com/newsletter7.htm and are happy for you to forward the newsletter to others involved in volunteer management.